And what you should do is set a day every month(or bi-weekly or weekly) where you sit down and write an article for that site. Or if you’re more the type that writes by motivation, sit down one day inspired and write 20 or so articles then schedule them to go up periodically.

Thank you for your analysis and giving that example. It seems to me that if I do not add new pages to my sites, the traffic is slowly fading: it seems to me that G! is giving a bonus to new content for competitive search terms.

Maybe I’ll do a Q&A section on Poker Affiliate Bible though where people can leave comments and I’ll answer them all on one specific page.

Your question is very broad, so I’ll give a very broad answer Three things can generally happen:

#1: Your site is done well, and not much happens. No competing sites take over that area, so you generally stay in the same place, and get the same amount of hits each day.

#2: Someone targets the same topic you are targetting, and do it better. They come in and take over and dominate the SERPS. Others do the same thing, and suddenly your website is on page 6 of google.

#3: A bit of both above, but your site slowly drops and you rely on untargetted/long tail keywords for the rest of your hits.

For example I’ve got a very specific niche site – about 12 pages of content – but no-one else really targets the phrase. So for the last year I’ve got about 5-20 unique visitors a day to that page. I haven’t touched that website once in a year. However if someone else decided to compete, they could take over with ease and dominate in that regard.

I am pretty new to affiliate marketing, but I have started two other affiliate sites outside poker in order to transfer what I have learned to other industries and in order to check out whether these industries are easier or harder than poker affliating.

I have a question to you which you maybe can answer: what happens over time with the number of visitors you get if you have a developed site of maybe 50 pages and suddenly stop working on it?